The acronym CRM stands for Customer Relationship Management.

CRM software helps you maintain information about and cultivate relationships with your customers and leads.

It does this by analyzing what each customer does on your site and maintaining the data in a contact record. It provides several ways for a business to engage with them based on that behavior.

It also offers various marketing and sales tools and keeps track of the interactions company representatives have had with each customer and how it’s leading to a particular goal like closing a sale.

1. SEAMLESS DIGITAL EXPERIENCE AND BOOST IN MARKETING EFFORTS

2.Get help almost instantaneously

3. ADVANCED PERSONALIZATION

4. DYNAMIC SITE PAGES ARE GENERATED BASED ON CSM DATA

WORKFLOWS BETWEEN DEVELOPERS AND MARKETERS ARE STREAMLINED